Our Team

  • Rakesh Seth
  • (Promoter)

Mr. Rakesh Seth, Chartered Accountant, founded Authentic Insurance Brokers India Limited back in 2003. He is responsible for the existence and functioning of the Company today. With a forward vision and unending enthusiasm, he laid down the primary stones for the company to work smoothly today. All through his illustrious career, our promoter has upheld the highest standards of quality and excellence. This focus is an extension of the same values that underpin all his achievements.

Mr. Seth has always believed in the concept of the public good. He has embodied the spirit of enterprise at its finest. He has always taken up the pursuit of excellence as his life mission. He has used his skills from the finance sector properly woven in the diverse field of insurance as well that has helped Authentic grow continuously. His aims and values provide a direction and vision to people at Authentic.

If you haven't spent at least as much time talking to your customers as you have building your prototype, stop and go have as many conversations as you possibly can. Ask open-ended questions about people's experiences and challenges and listen very carefully to the words they use.

You'll get more game-changing insights about your product, messaging, positioning and sales strategy than you could ever learn from reading business books.